Rodeo del Sol, Cozumel, Mexico
Development partner
Themed live show
Cozumel, Mexico
Opened: closed

Often one learns more from failure than success. Our Rodeo del Sol project represented an acquisition and turnaround of a show for visitors to Cozumel, in partnership with a major cruise line. Despite our best efforts, including a recapitalization and hours in the Mexican sun, a poorly-conceived business often fails, providing an opportunity for reflection. Where one door closes, another opens…