Launched in 2010, the Cruise Destination Fitness Test(tm) rolls up the analytical framework developed and applied to cruise destinations for over ten years by Michael R. Greve, principal and founder of Global Destinations, and a veteran of Caribbean, Alaskan and Canadian cruise developments.

The Fitness Test was designed to provide a simple and cohesive format for the analysis of a destination, which was based on the attributes cruise lines consider in their own evaluations. A key value of the Test is clear recommendations for improved fitness in all categories.