Port executives, developers, financiers, associations, and government entities can all use the Fitness Test results.

For port executives and managers, applications include focusing on areas of weakness identified and applying new or expanded resources towards improvement. In many cases, greater management involvement or awareness can correct a problem, whereas in others a capital expenditure might be required.

Further, for green field (new) developments, the Fitness Test can provide a reliable assessment on the feasibility of moving forward in terms of a destination's ultimate (if developed) viability for the industry. Use of the test in these arenas can be particularly useful for senior government officials, investors, and developers.

The Fitness Test is applied within the context of one of two situations for the client destination undertaking the analysis: 1) Existing Destination, or 2) Aspiring Destination.

All-in-all, our goal is to provide a tool, through the Cruise Destination Fitness Test(tm), which provides a clear assessment of an existing or potential destination's prospects for the industry and clear recommendations for improvement.